This type of integration within social networks is a growing trend.  I think Colleges would be wise to look into this as a recruiting tool…

“Facebook is great for keeping up with friends. And of course brands are using it as marketing tool by creating Fan pages. But it can also be used by companies as a recruiting tool… Work For Us creates a tab on a company’s Fan page which turns it into a mini-job board.”

This piqued my interest going back to my time working with Faculty Recruiting.  I remember pushing the use of Facebook as a recruiting tool, which was met with interest, but little follow-through.  Since we often see Higher Education lag behind other fields in adopting new technologies, I hope that colleges and universities come to embrace these tools to help recruit top talent.  This is a trend that needs to be monitored.