Like trucker hats and last week’s version of the iPhone, libraries have an image problem. Wait, did you say libraries? Those places with the passed out homeless people and the twenty-year-old editions of the “World Book”? You mean, people actually still go to them? Combine the public reticence to hobnob with vagrants with the imminent obsolescence of books altogether with an economy that’s forcing crippling budget cuts, and you might understand why desperate times require dire measures. Like making libraries more like Starbucks.
A Tuesday Associated Press story on the runaway success of a Dallas library located in a downtown shopping mall shows what can go right when you put libraries in the path of receptive consumers. In just two years, the NorthPark children’s library has blossomed into a bustling local hub that checks out more books than branches eight times its size. And Dallas isn’t the only city innovating the look of the seemingly stodgy institutions. A Wichita library rests inside a grocery store, and the Princeton library offers a bookshop, café and that most irresistible bourgeois hangout — a greenmarket. Elsewhere, libraries “have built cafes, provided downloadable books or installed drive-through windows.” After all, if it can work for McDonald’s, which recently tweaked its grim interiors to add comfy chairs and a warmer color palette, imagine how helpful a revamp could be in enticing people into places that don’t even have Happy Meals.
