This looks like a great tool for Colleges to adopt that would lessen the burden on both science educators teaching online courses, as well as Instructional Designers tasked with building out course content.  The trade-off comes with price… How willing are campuses to pass along another $50 cost to students? 

The argument is that it is like requiring another textbook… provided students really could afford textbooks as things currently stand.  My suggestion… Universities, especially the larger ones, should use their leverage to work out licensing agreements with the company to lower the per student cost.  This cost could then either be subsidised by the University using funds that would have gone into developing home-grown content, or possibly folded into a lab fee which would be easier to have picked up by financial aid.  In any case, this type of initiative and the money being raised to support it is a great boon for Science Education.